In honor of the 30th anniversary of their historic triumph in the pinnacle of European competition, PUMA has teamed up with French club Olympique de Marseille to unveil an extraordinary limited edition jersey. Aptly named “Célébration,” this exceptional garment will be worn by the players for the first and only time on May 27th, as they face Stade Brestois 29 in a French Ligue 1 match, marking almost three decades since the club’s crowning achievement in Munich.
The jersey effortlessly bridges the gap between modern aesthetics and the nostalgia of the 90s. Its sleek and exquisite design captures the essence of Marseille’s iconic victory, with a golden five-pointed star shining above the club badge, symbolizing the everlasting glory that resonates throughout the Marseille sky. PUMA aims to magnify the significance of the famous star, earned on that memorable night in May 1993, which has become a true emblem of pride for all supporters and a unifying symbol for the city, transcending age, location, and background. Completing the “Célébration” collection is a brand-new pre-match jersey, to be worn by the players before the May 27th game.
To commemorate the 30th anniversary, a milestone of immense importance to Marseille and its loyal fanbase, PUMA has once again chosen local manufacturing. In their effort to produce the “home” jersey, PUMA sought to collaborate with Marseille-based clothing manufacturer Fil Rouge, fostering a relationship of trust that began last year. Together, they created a special edition jersey entirely manufactured in Marseille, which made its debut on May 21st during a match against RC Strasbourg Alsace.
Fil Rouge, since its inception, has been dedicated to concentrating all its textile production activities within France through ethical and inclusive means. The company has partnered with InserMODE, a textile manufacturing incubator that provides skill training and employment opportunities, to implement a social integration program. This initiative offers voluntary participants the chance to gain employment and benefit from social vocational assistance programs. Today, over a hundred employees from both organizations are reaping the rewards of this remarkable endeavor.
The collaboration between PUMA, Olympique de Marseille, and Fil Rouge not only showcases a remarkably limited edition jersey but also highlights the importance of sustainable and socially responsible manufacturing practices. By embracing local production and fostering inclusivity, they exemplify the spirit of celebration, unity, and progress. As the players step onto the field wearing the “Célébration” jersey, it symbolizes not only a historic milestone but also a testament to the enduring legacy of Olympique de Marseille and their unwavering connection with the city and its passionate supporters.
In conclusion, the limited edition jersey release by PUMA and Olympique de Marseille is a true cause for celebration. It brings together the nostalgia of a remarkable victory with contemporary design while emphasizing ethical production practices and social integration. The “Célébration” collection stands as a testament to the enduring spirit of Marseille, its rich football heritage, and the unwavering support of its dedicated fans.