Unveiling a New Chapter

Today marks a significant moment in the world of football. PUMA, renowned for its cutting-edge sportswear, has officially launched AC Milan’s new third kit for the 2022-23 season. But this isn’t a typical uniform. This meticulously crafted kit is poised to be adorned by every player across all tiers of AC Milan, from the men’s and women’s teams to the junior squads, symbolizing unity and shared ambition as they gear up for the upcoming season.

The grand introduction of this game-changing kit is set to occur in a fittingly momentous setting: the third round of the Serie A league. The battleground will be the iconic San Siro stadium, where AC Milan’s men’s team will square off against the seasoned Bologna FC 1909. This stage promises to illuminate the new kit’s unique features and enhance its on-field debut.

Fusion of Football and Milanese Style

AC Milan’s uniqueness lies in its ability to harmonize a distinct football culture with a matchless fashion sense, setting it apart from other clubs. This amalgamation is a tribute to Milan’s distinctive culture and is evident in the beautifully rendered third kit. The design aims to be more than just a uniform; it’s a statement piece for those dauntless warriors on the pitch who face challenges head-on and wear their unique style as a badge of honor.

Captivating Design, Rich in Symbolism

The newly launched third kit embraces an elegant design that encapsulates the spirit of Milan. Dominated by an olive green color palette, it takes inspiration from the classic pattern of the Milanese flag, integrating it into the stripe design on the chest. The monotone AC Milan club emblem and a hint of yellow elements perfectly complement the primary color. This color combination encapsulates the sophistication and elegance synonymous with Milan.

Reflecting on the thought process behind the design, Marco Mueller, PUMA’s Senior Director of Team Sport, stated, “We aimed to capture the city’s avant-garde fashion aura through a meticulously conceived design and chic color schemes. A distinctive design element is the incorporation of Milan’s flag elements into a color scheme graphic. Placed centrally on the kit, it pays a heartfelt tribute to the unending passion and civic pride of the people of Milan.”

The Anticipation Builds

Expressing his anticipation, AC Milan’s Chief Revenue Officer, Casper Stylsvig, said, “We are overjoyed to present our new third kit for the upcoming season. This kit, a wonderful blend of our rich heritage and innovative spirit, reinterprets the city’s symbolic elements through a modern lens. We strongly believe in our continued ability to create unique products and designs that allow fans and players to exhibit AC Milan’s distinct style, whether on the pitch or walking down the street.”

Innovation Meets Sustainability

Aligning with the strategic direction jointly established by AC Milan and PUMA, the 2022-23 third kit aims to embody Milanese style, fashion, and culture. The goal is to produce equipment that exudes athletic performance for on-pitch use and possesses the stylish attributes for off-pitch wear, genuinely encapsulating the unique Milanese style.

The kit also manifests a commitment to innovation and sustainability. It’s available in two versions to cater to different needs. The player’s version utilizes PUMA’s ULTRAWEAVE fabric, renowned for being the brand’s lightest performance fabric ever created. Alongside the dryCELL sweat-wicking technology, this kit

Supports the players in achieving their peak performance. By reducing weight and increasing mobility with the innovative, lightweight fabric, the players can move faster and with more agility on the pitch, potentially improving their game.

On the other hand, the fan’s version of the kit showcases PUMA’s commitment to sustainability. This variant is made with 100% recycled polyester fabric and the tried-and-true dryCELL sweat-wicking technology. This ecologically conscious design does not compromise comfort, ensuring fans can support their team while championing environmental sustainability.

An Homage to a City and its Team

A closer look at the promotional images of the third kit reveals a medley of local Milanese talent, creative elements from the city, and AC Milan players. Together, they present a sophisticated and fashionable ensemble, a testament to the kit’s versatility and broad appeal.

In conclusion, AC Milan’s 2022-23 third kit, created in partnership with PUMA, represents far more than a sports uniform. It embodies Milanese style, a nod to the city’s rich culture, and a tribute to AC Milan’s enduring legacy. With its innovative design and sustainable approach, the kit is set to make a notable impact, both on and off the pitch.

Through this unique launch, PUMA and AC Milan continue their mission of blending the world of sports and fashion, keeping the distinctive Milanese style at the heart of their endeavors. The release of the new third kit marks a promising start to the 2022-23 season, reflecting the perfect blend of tradition, innovation, and style that is AC Milan.
Supports the players in achieving their peak performance. By reducing weight and increasing mobility with the innovative, lightweight fabric, the players can move faster and with more agility on the pitch, potentially improving their game.

On the other hand, the fan’s version of the kit showcases PUMA’s commitment to sustainability. This variant is made with 100% recycled polyester fabric and the tried-and-true dryCELL sweat-wicking technology. This ecologically conscious design does not compromise comfort, ensuring fans can support their team while championing environmental sustainability.

An Homage to a City and its Team

A closer look at the promotional images of the third kit reveals a medley of local Milanese talent, creative elements from the city, and AC Milan players. Together, they present a sophisticated and fashionable ensemble, a testament to the kit’s versatility and broad appeal.

In conclusion, AC Milan’s 2022-23 third kit, created in partnership with PUMA, represents far more than a sports uniform. It embodies Milanese style, a nod to the city’s rich culture, and a tribute to AC Milan’s enduring legacy. With its innovative design and sustainable approach, the kit is set to make a notable impact, both on and off the pitch.

Through this unique launch, PUMA and AC Milan continue their mission of blending the world of sports and fashion, keeping the distinctive Milanese style at the heart of their endeavors. The release of the new third kit marks a promising start to the 2022-23 season, reflecting the perfect blend of tradition, innovation, and style that is AC Milan.